Commercial Inspiration

While watching the Olympics there were two commercials that caught my interest.  I scrambled to write down the words and to search the internet for more details,  not to buy or use the product advertised, but because I was inspired by the words.

Commercial #1:  Expedia.    The visual begins with a mom reading a story to her son…
“Once upon a time, there was a boy who traveled to a faraway place.  Where villages floated on water and castles were houses, dragons lurked, giants stood tall.  And the good Queen showed the boy, it could all be real.  Find your storybook.”

I love that:  find your storybook…find your storybook.

Commercial #2: Apple.  This commercial shows images of people in unique activities and the voice of Robin Williams as John Keating quoting from the film “Dead Poets’ Society”.

“We don’t read and write poetry because it’s cute.
We read and write poetry because we are members of the human race.
And the human race is filled with passion.  And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life.
But poetry, beauty, romance, love, these are what we stay alive for.
To quote from Whitman, ‘O me! O life!…of the questions of these recurring; of the endless trains of the faithless…of cities filled with the foolish: what good amid these, O me, O life?’
Answer.  That you are here – that life exists, an identity; that the powerful play goes on and you may contribute a verse.  That the powerful play *goes on* and you may contribute a verse.  What will your verse be?”

What will your verse be?  I love that.  What will your verse be?
And…What verse have you already written?  What verse are you writing now?

 

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